Stop rushing. Start lasting.
From £14.30 / month
Based on EMLA. Your price depends on the treatment a clinician prescribes.
- Two routes — a tablet or a cream
- From 0.9 to 3.3 minutes on average in trials1
- Delivered free, in plain packaging
Takes 4 minutes · If a clinician doesn’t prescribe, you’re refunded in full
All content on this page has been medically reviewed by Naeem Teni, Clinical Lead. GPhC 2215591.
Medication options
More than one route.
Priligy dapoxetine
From £27.98 / month
1 to 3 hours before sex
A prescription tablet for premature ejaculation, and the option most prescribers start with.
- Taken 1 to 3 hours before sex
- A tablet, not a cream
- Reviewed by a registered clinician
EMLA lidocaine and prilocaine
From £14.30 / month
Applied before sex
A numbing cream rather than a tablet.
- A cream applied before sex
- No tablet to take
- Reviewed by a registered clinician
There isn’t a single “best” treatment, the right one depends on you. Here’s what a clinician may consider, though the final choice, and whether treatment is suitable at all, is always theirs to make with you.
The whole programme
Your treatment journey
Your assessment
- A four-minute online assessment
- Reviewed by a clinician, not a form
- Your wider health, not just the scale
Getting started
- A low starting dose, by design
- Support if you feel off while adjusting
- Free delivery, in plain packaging
The weight-loss phase
- Your dose reviewed and adjusted
- Portions start to feel smaller
- Refills arrive automatically
Ongoing support
- Any wind-down is gradual, never abrupt
- No contract or minimum term
- A care team a message away
The people behind your care
Clinicians, not chatbots.
Medical Director
Clinical Lead
Head of Clinical Operations
The bit that isn't marketing.
The assessment took about ten minutes and I heard back from a clinician the next day. Really straightforward from start to finish.
I was nervous about doing this online, but the questions were clear and nothing felt rushed. The team checked in after my first month, and every delivery arrived discreetly and on the day they said it would.
What I valued most was being able to message someone whenever a question came up. The replies felt personal rather than scripted, and I never felt pushed into anything.
FAQs
Asked more often than you'd think.
How much longer will I actually last?
There are published numbers for this, so here they are rather than a vague reassurance.
Across the dapoxetine phase 3 trials, average time to ejaculation started at 0.9 minutes. After twelve weeks it was 3.6 minutes on the 60 mg dose, 3.1 minutes on 30 mg, and 1.9 minutes on placebo.
For the lidocaine/prilocaine spray, the two main studies recorded averages of 2.6 minutes and 3.8 minutes against 0.8 and 1.1 minutes on placebo.
Note how much the placebo groups improved too — a reminder that expectation plays a real part here. And “longer” is not automatically the goal: for most couples the thing that genuinely improves is the anxiety surrounding it.
How long before it works?
Faster than most treatments — this is not something you build up over weeks. Dapoxetine is taken one to three hours before sex and works that same occasion. A topical spray goes on about five minutes beforehand.
So you will know quite quickly whether it suits you. Which also means it is worth trying on more than one occasion before deciding, since a single attempt tells you as much about the evening as the treatment.
Will it affect my erection?
It should not — these treatments act on ejaculation, not erection.
There is one caveat with a topical spray: too much of it, or leaving it on too long, can dull sensation more than you want and occasionally make an erection harder to maintain. Washing off the excess before sex is part of the instructions for a reason, and it is the step people skip.
Can I treat this and erectile dysfunction at the same time?
Often, yes — and it is far more common than people assume. The two frequently coexist, and sometimes premature ejaculation is downstream of worrying about losing an erection rather than a separate problem.
Whether they can be treated together depends on the specific combination and your health, so raise it in your assessment rather than ordering both separately and hoping they get along.
What does "off-label" mean?
Will a real clinician actually review me?
What if it's not right for me?
Guides
More on premature ejaculation.
Premature ejaculation: what it is and what helps
The definition is narrower than most people assume, which means a lot of men who worry about this do not have it.…
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Dapoxetine and Fortacin: the two licensed treatments for premature ejaculation
Two licensed options, two very different ways of working. What the UK product information actually says about each.…
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Lasting longer: how the stop-start and squeeze techniques actually work
Two techniques that are taught everywhere and tested almost nowhere. Here’s how to do them properly, and the check that should come first.…
Read →References
- Pryor JL, Althof SE, Steidle C, et al. Efficacy and tolerability of dapoxetine in treatment of premature ejaculation: an integrated analysis of two double-blind, randomised controlled trials. The Lancet, 2006;368(9539):929–937 — DOI: 10.1016/S0140-6736(06)69373-2. Integrated analysis of two 12-week randomised, double-blind, placebo-controlled trials (n=2,614). Figures are mean intravaginal ejaculatory latency time at study endpoint. Results are from a clinical trial population; individual results will vary.